Dan Obegi has a unique understanding of the beauty industry. Prior to his role as CEO of JeNu Dan was the CEO of DermStore.com, the number one skincare ecommerce retailer in the U.S. At DermStore he had privileged access to the shopping behavior of over one million women buying over 30,000 beauty skus. During his time there, he noticed that skincare brands typically focus innovation on what’s in the jar, but no matter what’s in the jar it won’t work if it’s not absorbed. Because of this realization he joined forces with Guthy | Renker, the makers of Proactiv and Wen, and introduced JeNu BioScience’s patent-pending technology. With JeNu’s ultrasound technology in hand their goal was to improve satisfaction across the skincare industry by complimenting any formula with a boost in absorption. The Infuser is just the beginning. His vision is to apply modern science and technology across the beauty industry to create industry leading high tech beauty solutions.
Prior to JeNu, Mr. Obegi spent over a decade in senior management positions at several consumer product companies in the health and beauty industries. As CEO of DermStore.com he grew sales by 4X over four years and eventually sold DermStore to Targe,t Inc. Mr. Obegi holds a bachelor’s degree in western philosophy from the University of California, Santa Cruz.