Antonius HanegraafOriginally from the Netherlands, Antonius has been a global citizen over the last eight years living in Europe, Asia and the United States. He joined FOREO right after its launch in 2013 and felt immediately at home in the diverse, entrepreneurial and international organizational culture of this ambitious beauty innovator. As Global Brand Manager he was responsible for the brand positioning and development of FOREO, the LUNA range and the product development of the ISSA range.

As Senior Marketing Manager he has set up the New York office for FOREO and most recently is spearheading all expansion efforts in North America as VP of Business Development out of San Francisco. He brings extensive experience in sales, marketing and strategic partnerships from his previous engagements in luxury retail and hospitality, helping FOREO fulfill its mission to push the boundaries of the beauty industry by bringing innovations that keep on challenging existing standards and paradigms.