Prior to joining Iluminage Beauty as CMO, Andrea successfully founded and ran 20 RIVERS, a Strategic Brand Advisory firm focused on business strategy and marketing for early stage companies in the Beauty and Fashion industry. She served as Chief Marketing Officer for Laura Mercier and ZENO and, throughout her 18 year career in the beauty industry, brought global brand innovation to category leaders such as L’Oreal, Avon and Neutrogena. Her responsibilities across these powerhouses have included strategic planning, brand advertising, consumer product marketing, customer relationship marketing, product development, customer insights and sales leadership.
Her deep experience in CPG, Beauty and Fashion across Mass, Prestige, OTC and FDA regulated brand portfolios allows her to bring a unique perspective to new brand challenges. An award winning marketer, she has been recognized by Cosmetic Executive Women, Self and Allure among others.
Andrea received a Bachelor of Arts degree in Biology and a Masters in Business Administration from the University of Virginia. She is known for her deep passion and ability to connect with people on a meaningful, personal level. She is a strong advocate of empowering women and next-generation female leaders through organizations such as the New York Women In Communications Mentoring Program.